*This link will also expand rapidly, so check
back often.
Q) All of my compact discs vary in volume, some
drastically, from one to another. What gives? I should have my CD
mastered as loud as possible, right? (editors note…this being
the biggest question/complaint bar none!)
A) Ah, the volume wars, a source of much misconception
and debate! Ok, I'll try and sort this out. Don't be too concerned,
with the overall maximum volume from one CD to another. See, here
is how it works. Let's say you have a CD of band "a", and it happens
to be a lot louder than your CD of band "b". Oh my, you say…I
turn up my stereo to "1", and band "a" is just poundin' down the
walls, but when I play band "b", I find that I have to turn up my
stereo to "4, or even 5" to get the same volume…Obviously
band "a" is better, since it produces way more volume, right?.....WRONG!!!.....See,
here's the scam that you are unaware of: Since band "a", is so compressed,
limited, and drastically pumped up, it simply maxes out your stereo
system earlier on, that's all. Since band "b", is not so over compressed
and limited, it takes a little more twist on the ole' volume knob
to match level with band "a". See, your stereo has a set amount
of volume it can produce, no more or less. So if you play a really
loud CD, it just reaches the stereos limit quicker than a quieter
CD. Another way of looking at it…band "a", might blow the
roof off at "1", but that's about all she's got…the more you
turn it up, the more distortion your stereo will produce.
Band "b", however, requires you to go up to "4, or 5" let's say,
to reach the same volume as band "a". Your stereo isn't fooled however…it
just maxed out at a later point. So, playing a really compressed
CD won't make your system louder…it will be loud early on,
and just distort that much quicker. Conversely, a lower compressed
CD, won't magically reduce your stereo's power. It will just max
out, and distort at a later setting of the volume knob. Now, of
course, a properly mastered CD should have some volume and kick,
but not at the expense of other more important points, such as audio
quality, integrity of the original recording, and reduced listener
ear fatigue. A balance is required between, volume, punch, and a
pleasurable listening experience. Ultimately, mastering volume is
a personal choice, but please educate yourself on both sides of
the topic, before you jump on the bandwagon of never ending volume
wars! See the "mastering resources" link for great books on the
history of this debate.
Q) Can I master my music myself…and
if so, what's the benefit of coming to you?
A) The short answer…yes, you can master
your own work, IF, you have the proper tools, skills, and ears to
do so, BUT, the reason you should have a mastering engineer is this:
The mastering engineer has NEVER heard your music before, so, upon
first listening, he or she will get an accurate first impression.
That, in and of itself, is priceless, as it gives an unbiased, and
objective perspective on the overall presentation. The mastering
engineer's fresh ears, will hear what the consumer will hear, as
well as utilizing all of the skills and tools, to optimize that
"first impression" that can draw or alienate your listening audience.
You see, you have "lived" with your recording for so long, that
your ears have developed a certain bias if you will. For instance,
certain things that you feel need tweaking, that are driving you
mad, might be clouding or masking that obvious mid spike, let's
say, that you have become numb to, and simply missed. This is not
an insult to your ears, or skills as an artist. Obviously, it's
YOUR creativity we are working with here, which is a result of YOUR
hearing. It's the UNBIASED ear you need now. Remember, we hear what
the audience will hear. It is our AUDIOPHILE expertise you need
now, not studio expertise.
Q) How do I get started with you?
A) First, read the information provided for you.
Then, once you have a working knowledge of what we do, as well as
a good idea of what it is that you require, please call, or e-mail
so we can discuss the details. Remember, this is customized work,
so we definitely need to discuss your needs!
Q) Is there a fee for consultation?
A) No, there isn't. We WANT to first listen to
your work, and determine if we can serve you. If we can, then we
can discuss business. If not, we will advise you on what can be
improved on your mix, to optimally prepare it for mastering. Remember,
both of our reputations are at stake here. It is our ethical duty
to accept your business, ONLY if we can be of quality service. Your
satisfaction is our best advertising.
Q) Can my band and I sit in while you master?
A) Unfortunately, we do not conduct open mastering
sessions. The reason is that it distracts the mastering engineer,
which invariably affects the quality of YOUR music. This is extremely
detailed work that requires the focus of distraction free concentration,
in which solitude provides.
Q) Do you master in surround?
A) At this time we do not. That is an entirely
different game, with an entirely different protocol. We will venture
into surround mastering in the future, when the opportunity for
growth and expansion presents itself.
Q) Can you duplicate my finished master?
A) We can make short run duplications on "burnable"
media (CD-R or DVD-R), but no, we do not offer the actual professional
dupliaction/replication service that a duplication/replication facility
provides. We are a dedicated mastering house primarily. You would
be better suited to utilizing the services of a dedicated duplication/replication
plant if you are looking for mass duplicating/replicating, as well
as packaging. These facilities specialize in mass duplication/replication,
of just about any quantity and packaging imaginable, for great prices
too!